The inimitable Michel Gondry: “I had questions about the complexity of the world, and how we all have a short time on Earth but it all amounts to something really complicated. Maybe it’s something that replaced my spiritual beliefs which have sort of gone away—to find a reason why we can work together in such an intricate way. And the innate vision of things seems to have a logic behind it. I remember taking a train to go to Paris when I was a kid, and you see all the buildings going by, and the intricacy of the city just on an architectural level. This got me to think, ‘How it is possible that all these masses of people find ways to work together in such a big city?'”

Nicely summarised and beautifully executed response to the perennial question –– ‘what is integrated advertising?‘