Link: How Inception defines the rules of marketing.

Hey you. Yeah, the kid who’s asleep in the Marketing One-Oh-Whatever class. Save yourself the massive debt and quit your degree today. Just go see the movie everyone in the world ever is talking about (if you haven’t already (loser)). 

According to Gregory Birge, Inception is a blueprint for an analogy within a concept. Or something. He suckered me in with worlds like Non-Linear and Multiple Dimensions, then lost be at Marketing Totem. Still it’s an interesting (and cheaper than a $4,000 textbook) read. If you’re into that kind of thing.