By Uffe Bundgaard-Jorgensen
Investors are usually regarded upon as one homogeneous crew of individuals with cash able to make investments; although, this crew is particularly diversified. In many ways, traders are like vehicle dealers who search universal denominators in a automobile, comparable to the engine, wheels, brakes and seats, however the automobile they prove purchasing is determined by own personal tastes, wishes and the cash to be had. For traders the typical denominator is the great enterprise case, the ‘engine, wheels, brakes, seats’ being a entire marketing strategy. even if, which enterprise case they'll desire in spite of everything relies on their own choice and monetary capability.
How to draw Investors takes the reader into the minds of the traders, addressing a few of the demanding situations hooked up to investor seek and negotiation and residing with traders as co-owners. Even the best abilities of the brightest marketers wouldn’t be entire with out the data of the investor’s brain. this is often the publication that unravels it, layer through layer.
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Additional resources for How to attract investors: a subjective guide to the mindset of investors and their requirements
8 The investment strategy of business angels. Although the term “business angel” is probably going to stay, it is such a nice term; many entrepreneurs receiving their money will realise that the money comes more from an “investor” than from Business angels and HNW individuals are not synonyms. Not all HNW individuals do business angel investments, and not all business angels are regarded as HNW by the special private banking section of the large financing houses. 32 Many entrepreneurs have been deceived by this “angel” term and are in for a big surprise when they experience a brutal but professional business behaviour from the “angel”.
The number of investments made per year matched these numbers. Both in the USA and Europe, business angels have started to coalesce into informal groups with the goal of sharing deal flow and due diligence work, and pooling their funds to make larger investments. These business angel networks are generally local organisations made up of 10– 150 accredited investors interested in early stage investing. The past few years, both in North America and Europe, have seen the emergence of networks of business angel networks, through which companies applying for funding with one group are then brought before other angel groups to raise additional capital.
However, they trusted these guys who were able to spot potential winners and willing to invest their own money along with the funds coming from their friends. These newcomers pooled their individual money into a fund from which a “fund manager” could invest, and the “venture fund” concept was born. Later professional asset managers actively began to raise formal funds for this type of investments. The capital requirements grew with the number and the size of portfolio companies. This, in turn, led to structured offers being made to financial institutions such as insurance companies, pension funds and mutual funds offering the opportunity to participate in these exciting new types of investments.
How to attract investors: a subjective guide to the mindset of investors and their requirements by Uffe Bundgaard-Jorgensen