By David B. Zenoff
Given the chance to explain Apple as an organization in precisely a note or , so much may reply with adjectives like: Innovative. Design-conscious. Iconic. a few may most likely even say: Secretive. yet this is one other: Soulful. convinced, Apple has a soul, and it isn't by myself in that appreciate. A choose few businesses can equally be stated to express comparable features of soul that motivate ardour of their staff and set them at the route to excessive degrees of sustained organizational functionality. yet, provided that so much firms are laid low with low degrees of worker engagement and lackluster organizational functionality, how do high-performing corporations do it? How do they ignite and maintain worker engagement and strengthen person and total organizational productiveness? that's precisely the query that organizational specialist David B. Zenoff units out to reply to in The Soul of the Organization.
Based at the author's vast adventure consulting to and gazing a number of the best-known businesses on this planet, The Soul of the Organization (www.souloftheorganization.com) trips into 11 high-performing businesses working in either the for-profit and not-for-profit worlds to figure out the underlying components of soul that foster powerful worker engagement in any respect degrees. What Zenoff unearths in his inquiry is that enterprises as various as household items save Williams-Sonoma and not-for-profit staff Larkin road formative years companies all proportion in universal 5 key components of soul that, taken jointly, are strong forces for fostering worker engagement, delight, and which means. And he does not cease as soon as he has pointed out the 5 middle parts of an organization's soul. as an alternative, he is going directly to provide either a conceptual framework and a realistic primer on tips to leverage those key materials to create, maintain, and nourish a soul on your association.
Organizations of all stripes and in all industries and domain names have nice trouble motivating their workforces to illustrate a powerful dedication to giving their all within the place of work. for that reason, those businesses' total productiveness and development are compromised, and their staff can't locate which means or pride of their paintings. in case your association struggles with sub-par worker loyalty, dedication, and force, you can find the assistance you wish in The Soul of the Organization, a advisor to infusing into your office that "special anything" that engages staff, drives their productiveness, and faucets into their collective good of capability in order that your company could make its mark at the international.
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Extra resources for The Soul of the Organization: How to Ignite Employee Engagement and Productivity
Levi’s® blue jeans, as captured in the company’s “Vision & Values” statement: “Rooted in the rugged American West, Levi’s® jeans embody freedom and individuality. They are young at heart. Strong and adaptable, they have been worn by generations of individuals who have made them their own. They are a symbol of frontier independence, democratic idealism, social change, and fun …” 2. The company’s long, rich corporate heritage, including its strong connections to and reflections of the history and culture of the American West 3.
They fought in wars for peace. They instigated counter-culture revolutions. They tore down the Berlin Wall. Reverent, irreverent—they took a stand. As evidenced by this portrayal of Levi Strauss & Company’s long-standing principled approach to its relationships with its employees and society, two key elements that are inherent in the company’s soul become apparent: 1. 8 2. The company’s extraordinary caring and dedication to the wellbeing of its employees, communities, and society as a whole. In its 158-year history, the company has had three non-family CEOs: Bob Grohman (1981–1984), Phil Marineau (1999–2006), and John Anderson (2007–present).
In a full-page advertisement, which featured a portrait of a company legend and several blocks of descriptive text, Land Rover detailed a story about a very important organizational contributor: “It was 1945, World War II’s aftermath found Great Britain both economically depressed and in the midst of a crippling steel shortage … the assembly lines at Rover Car Company were now at a complete standstill until a miracle could save the company from financial collapse. And a miracle was just what happened when Rover Company engineer and eccentric thinker Maurice Wilks hit on a stroke of genius.
The Soul of the Organization: How to Ignite Employee Engagement and Productivity by David B. Zenoff